Doing Business in Brazil:

Challenges and Opportunities for Midwestern Companies

February 19, 2014 | UW–Madison | Fluno Center


Featured Speakers: Paulo Sotero, journalist and economics and international affairs commentator; director, Brazil Institute, Woodrow Wilson International Center for Scholars, Washington, D.C.; and the Hon. Paulo Camargo, Consul General, Consulate General of Brazil in Chicago.

As the world’s sixthBrazil flag pixeled largest economy, with a population of over 200 million, a booming consumer market, and vast mineral wealth, Brazil is a strategically important market for companies with global ambitions. Familiarity with Brazilian business culture, regulations, and market dynamics is essential for doing business in Brazil. The Brazil Business Summit will explore these issues, providing invaluable guidance for companies working in, or wishing to enter, this complex market.

In recent months, media reports about political, economic, and social trends in Brazil have been mixed. Speakers at this event will offer companies practical advice for taking advantage of the opportunities Brazil has to offer while minimizing their risk. Sessions will address key issues that affect business relations in Brazil, including market entry, banking and credit, legal considerations, regulatory concerns, and Brazilian culture as it relates to marketing, human resources, and business interactions. Representatives from companies that have successfully entered the Brazilian market will share their experiences, and the summit will connect organizations with resources to help them navigate this market.

Brazil Business Summit is presented by UW–Madison with the collaboration of:
Office of Corporate Relations – University of Wisconsin–Madison
Center for International Business Education and Research
Wisconsin School of Business – University of Wisconsin–Madison
Brazilian Business Outreach, LLC
Wisconsin Economic Development Corporation WEDC
Division of International Studies – University of Wisconsin–Madison
Latin American, Caribbean and Iberian Studies (LACIS) at the University of Wisconsin– Madison
The Brazil Initiative at the University of Wisconsin–Madison
UW-Milwaukee Center for Latin American and Caribbean Studies
Madison International Trade Association
Ferrari & Pedroso Sociedade de Advogado